Who We Are and Why This Notice Matters
This Privacy Notice explains how [Your Business Name] (“we”, “our”, “us”) collects, uses, discloses, and protects your personal data when you interact with our brand. Whether you're browsing our site, placing an order, subscribing to emails, or engaging with us on social media, this notice is here to keep you informed. We believe your data is your own, and respecting your privacy reflects the values we live and operate by.
What This Notice Covers
When we say “you” or “your”, we mean you as a user or customer of our website, app, social platforms, or any of our brand touchpoints. This Privacy Notice applies to individuals in the UK, including those who shop online, join our mailing list, create an account, interact with us digitally or in person, and more. If you're applying to work with us or engaging in specific business or CCTV interactions, other privacy policies may apply.
Who Controls Your Data
The controller of your personal data is [Your Business Name], a registered business in the UK. If you're accessing our services from outside the UK, your data is still handled securely by us or an authorised affiliate. For all questions about your data, contact us at [insert contact email].
What Data We Collect
We collect information you provide (such as your name, contact details, payment info, and delivery address), account and order history, and any communications you send us. We also collect technical data automatically when you use our site or app—including IP address, browser type, and device information. If you participate in events, surveys, competitions or engage on social media, we may collect additional content, such as photos, posts, handles, or preferences. We never knowingly collect data from individuals under 18 without consent from a responsible adult.
How and Why We Use Your Data
We use your data to process and deliver orders, provide account access, send transactional updates, respond to queries, and offer customer support. We also personalise your experience across our site, emails, and advertising. Where you consent, we’ll send you marketing communications about launches, offers, or products we think you’ll love. You can change your preferences anytime via account settings or the unsubscribe link in any of our emails.
Legal Bases for Using Your Information
We only use your data when we have a lawful reason to. This includes performing a contract with you (e.g. fulfilling an order), complying with legal obligations (e.g. fraud prevention), pursuing our legitimate interests (e.g. improving services or understanding customer behaviour), or where you’ve given your consent (e.g. email marketing).
Who We Share Your Data With
We never sell your data. We may share it with trusted service providers who support our business, such as delivery couriers, payment processors, IT partners, or marketing platforms. If data is shared outside the UK or EEA, we ensure it’s protected with appropriate legal safeguards. In rare cases, we may also share your data with law enforcement or regulators where required by law.
Cookies and Tracking Technologies
Cookies help us make your experience smoother—remembering your preferences, understanding how you use our site, and showing you relevant ads. Some cookies are essential, while others are optional and can be managed via our cookie banner or your browser. See our Cookie Policy for full details.
How Long We Keep Your Information
We retain your data only for as long as necessary. For most customers, that means keeping order data for 6 years for legal compliance. If you've only subscribed to our emails without making a purchase, your data may be held for up to 2 years from your last interaction. Some data may be held longer if legally required or part of a dispute.
Your Privacy Rights
You have rights under UK data protection laws. These include the right to access your data, correct it, delete it, restrict or object to certain uses, and withdraw consent at any time. You also have the right to stop receiving marketing communications and to request your data in a portable format. You can exercise any of these rights by contacting us at [insert contact email].
How We Keep Your Data Secure
Your security is our priority. We use best-in-class systems to protect your data, including encryption, access controls, firewalls, secure servers, staff training, and data minimisation practices. We also conduct regular reviews and updates to ensure compliance with modern data protection standards.
Profiling, Ads & Cookies
We may use data profiling to tailor your shopping experience and show you relevant content or ads. This involves using your activity (like past orders, browsing behaviour, or preferences) to personalise our emails, site content, or social media ads. This kind of automated processing is done in line with your preferences and does not produce legal or significant effects. You can manage these preferences anytime through your cookie settings or opt-outs.
Changes to This Privacy Notice
We may update this Privacy Notice to reflect changes in our practices or in the law. The most current version will always be available on our website. Where the updates are significant, we’ll notify you via email or on-site messaging.
Questions or Concerns?
We hope to always deliver on our promise to respect your privacy. If you have any questions or concerns, please reach out to us at [insert contact email]. If you're not satisfied with our response, you have the right to contact the UK’s Information Commissioner’s Office (ICO) via www.ico.org.uk.
